Company

LUS Brands

Toronto, ON, Canada

Hair care products for curly hair.

LUS (Love Ur Self) Brands is a "non-beauty"​ beauty brand startup based in Toronto, Canada. Launched as an e-Commerce brand in Jan 2017, LUS aims to create innovative products that help consumers embrace their own natural and unique features, instead of altering or masking them. Our first product line, Love Ur Curls, consists of a simplified 3-step system for consumers with naturally curly/textured hair. Our innovative styling products are water-activated and customized for different hair types: wavy, curly, and kinky-coily.

Type

Company

Batch

Winter 2018

Industry

Consumer

Team size

20

Status

Active