Company

Granularity

Toronto, ON, Canada

AI trend prediction for retail marketers

Marketers at retail organizations spend 2 hours per day scrolling social media to understand which trends to use for their campaigns. There are two challenges with the current approach. Firstly, the findings that marketers extract are skewed by the algorithms of each platform. Secondly, the trends they see are already out of date by the time they find them. Granularity serves them with predicted trends that are growing and proven to have 3x to 5x more engagement. The platform does this by processing and predicting thousands of signals using AI. The engine evaluate indicators from Tiktok, Instagram, Google Searches, Youtube and others.

Type

Company